A client in the petroleum industry wanted a tradeshow idea that tied into the industry but had an interactive twist by allowing show attendees to compete against one another. IEC utilized VR Race Cars customized with the company’s logo as a decal. Show attendees then raced against each other for prizes. The top prize was tickets to the Indy 500. Runner-up prizes included gift certificates for for free gas, which was redeemable through the client, a national chain gas retailer. The client was thrilled since they generated increased ROR (Return on their Investment) based upon higher lead generation than any previous trade show appearance.