These two companies were looking to do a cross promotion to build awareness for Guess Jeans and Glamour magazine. IEC responded by promoting a superimposed photo tour to be given out at various Guess locations. Customers were photographed and their images were printed as covers of Glamour magazine, including the headline "Guess Jeans the Best of 2007." IEC provided added branding by featuring the magazine on the tag line and customized frames with the Guess/Glamour logos prominently displayed. The client was amazed at the extra traffic generated by this promotion, as well as tremendous goodwill created by giving each customer a framed 5 X 7 photo as a keepsake.