The client ERA Champion was looking to host a holiday party for their employees and was interested in a theme that generated plenty of good will for the holidays. IEC came up with the idea of a Casino party for 300 people, with all tickets sold benefiting various charitable causes. IEC injected creativity by having Las Vegas style girls to promote a casino feel and drum up ticket sales. Large prop decor, backgrounds were used to promote a "Vegas Feel." Other unique elements included a strolling bingo game, custom money and top casino prizes for winners. The client was so happy that they were able to combine a holiday celebration with charitable involvement. The event was both fun and noteworthy, followed up by press releases that generated positive publicity for the company and recognition the contributions of its employees.