The makers of Wrigley’s SugarFree gum were seeking to launch a promotional tour for college campuses promoting their sugar-free gum. IEC responded by developing a series custom photobooths that generated tremendous buzz on campus. Students entered the photobooths and received photo strips that featured Wrigley’s branding. IEC provided added value by branding the entire booth as a "Wrigleys Booth.” Client was thrilled with the results, as the photobooths really stood out on campus, drawing attention to the company and its product.