Interactive Entertainment Group turned the convention hall upside down while exhibiting at last week’s ExhibitorLIVE conference at the Mandalay Bay Convention Center in Las Vegas.
Trade show and event marketing professionals from across the country flipped over our #UpsideDownChallenge booth concept. From sketching a sunset to writing the vowels, each game card prompted attendees to complete a challenge on our giant dry-erase surface in under 30 seconds. Sounds easy enough, right? But here’s the catch: participants had to complete the challenge while wearing our special upside down goggles, sparking laughter and engagement among attendees. Not only did attendees capture the challenge on their smartphones, but they also received custom Dunkin Donuts gift cards to remember the experience.
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes EXHIBITOR magazine – best practices in trade show marketing. EXHIBITOR produces EXHIBITORLIVE, the trade show and corporate event industry’s top-rated educational conference; EXHIBITORFastTrak regional accelerated learning conferences; and EXHIBITOR eTrak live online educational sessions. EXHIBITOR is the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry’s only university-affiliated professional certification program.
EXHIBITORLIVE is an annual conference and exhibition for trade show and corporate event marketing. At the show, face-to-face marketing professionals can choose from a comprehensive curriculum of 100+ in-depth sessions, workshops, field trips, and more. The sessions cover all aspects of trade show exhibit and event marketing and management, and attendees learn how the industry’s top exhibitors create, measure, and manage high-performance exhibit and event programs.
