The Challenge they approached you with:
Within a man’s top ten favorite things to do, IEC is well aware that muscle flexing just has to be up there. At a recent all men tradeshow, Media Logic wanted to drive traffic to their booth in a creative and motivational manner.
The Solution you came up with:
Interactive Entertainment Concepts wanted to design an event package for Media Logic that would fit perfectly with the “all men” environment. With this, IEC brought a high striker to the picture and a custom leader board. The scene was set well with the items as strength and endurance of the tradeshow attendees were put to the test and displayed in friendly competition on a branded screen.