IEC provided all of the photos for an in store JC Penny event for Seventeen Magazine on September 19, 2010 at Manhattan Mall in NYC.  IEC provided one photographer with an assistant for Superimposed, Green Screen photos.  IEC also provided customers with a printout guide to follow online where they could retrieve their photos.  IEC also provided some website production for photos to be uploaded after they were taken and branded the website.  IEC also provided a custom backdrop for the event.